We’re entrepreneurs too. So we know all about the desire to have your own business. At the same time, being in business for yourself doesn’t mean you have to be by yourself. That describes our approach to franchisee support. We understand that it’s your business in your community. And we want to offer you all the resources our most successful franchisees use to create their winning formulas. Our job is to get you to the dance, so you can shake your groove thing.
As you may already know, our food is so good, people typically can’t stop talking about it. And that’s the best marketing you can get. But with all that talking, how will they be able to savor their favorite Zaxby’s recipes? That’s why we develop marketing and advertising programs to generate awareness at the regional level and drive traffic at the local level. We work hard to build the brand, so you can build your business.
Award-Winning Advertising Campaigns
You might not be able to afford dozens of the most recognizable celebrities to promote your restaurant. But when you’re a part of Zaxby’s, you’re part of a family that can. With hundreds of restaurants and growing, we’re starting to get a lot of attention. Our national advertising campaign features lots of big names endorsing our food. And partnerships with charities like the Make-A-Wish Foundation® help us to communicate our values in our marketing.
Advertising Cooperatives, Local Marketing Tools
There’s strength in numbers. And it’s one of the best things about being a Zaxby’s franchisee. Local advertising cooperatives make it possible for a handful of stores to generate the impact of a major national chain. Plus, our field marketing support helps you reach your community directly. There’s even a local store marketing tool kit with hundreds of marketing packages to get the word out.
Some very experienced Franchisees have said that our support is best-in-class compared to other restaurant concepts. It begins with your personal operations consultant, who is on-call whenever you need help. It’s like having a hotline as satisfying as our hot sauce. Our mission statement is to “Consistently create encore experiences that enrich lives one person at a time.” And it all begins with the Franchisees. Because that’s how we execute our mission — by supporting Franchisees in theirs. From our TV commercials to our training materials, we’re constantly perfecting the recipe for growth and profits at the store level.
Pre-Opening Assistance (Real Estate, Architectural and Construction Guidelines)
The moment the licensing agreement is inked, you’ll be assigned a team of specialists to help you with everything from site selection and buildout to recruiting and bookkeeping. And while the decisions are yours to make, we think you’ll find yourself surrounded by some of the most expert advisers in the business. It’s your personal “zupport team.”
Experience is the best teacher. But unfortunately, that doesn’t help you a whole lot when you’re opening your first restaurant. Those first few weeks can be intimidating. You want to put your best foot forward and make a great first impression. That’s why our franchisees are supported by a team that specializes in the store opening process. They’ve got their part down to a science, so you can master the art of the business.
Innovative Product Development (Core Menu and LTOs)
A wise philosopher once said, “Variety is the spice of life.” And that’s menu development in a nutshell, so to speak. Limited-time offers give a fresh face to the core menu that drives the business. We think Zaxby’s offers some of the most marketable specials anywhere. And when you combine them with the celebrity power in our advertising campaigns, is there any point in resisting?
If there’s a single objective behind all of our training, it’s to enhance performance for the Franchisees. So please forgive us if we’re a bit obsessive about it. It’s just that we know the difference a well-trained “ambassador” can make in your restaurant. From the way inventory is maintained to the way your customers are greeted. You see, the thing about training people is that they’re… well, people. That’s why all Zaxby’s training reflects the latest thinking in the learning industry and includes tools for engaging all the learning styles. Developing talent is one of our core values. We’re dedicated to developing talent within our system so our people are positioned to enhance performance.
Initial Training Program
If you’ve got previous restaurant experience, we won’t hold it against you. But once you’ve been through our initial training process, you may change your definition of “previous experience.” Zaxby’s is a solid restaurant system, and we’ve created a program for teaching your managers that’s just as solid.
Franchisee Managed Training Program (Zaxby’s University)
Employee training is one of the biggest ongoing challenges for franchisees. So we’ve created tools to help. The Franchisee Managed Training Program provides a scalable resource, enabling franchisees to conduct training for their own employees. This innovative program is saving franchisees both time and money, so they can better build their local brands.
Running your own business doesn’t have to be a solo venture. Zaxby’s provides a host of support when you need it. Your personal operations consultants are on-call to round out all your training initiatives and help with application. One size doesn’t always fit all. That’s why your consultants are available to encourage, point you to additional resources, or just to answer questions.
Every franchisee gets an Operations Consultant who is on-call whenever you need help. It’s like having a hotline as satisfying as our hot sauce. They assist franchisee management teams with the scheduling of training, equipment, and systems support to provide guests with the best possible experience. Also, through a very detailed inspections process, this team assists each individual Zaxby’s location to pinpoint areas of opportunity and to strengthen their foundation for a solid operation.
Business Development Consultant
There’s support for business development too. A special consultant works with you to discuss business planning for the future and to help you focus on increasing sales revenue. From market plans and sales plans to setting goals and budgeting, the Business Development Consultant also supports the restaurant opening process.
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website at www.zaxbysfranchising.com.